Department of Business Administration

Application of Social Marketing for Strengthening Business Excellence

Date :

18-Feb-2015

Resource Person :

Dr. Jabir Ali, Associate Professor & MDP Chairman, Department of Agri-Business Management, Indian Institute of Management

Summary:

The program started with the recitation of verses from the holy Quran by Dr. Ataur Rahman Azmi, Assistant Professor. Dr. Jabir Ali focussed on the application of Social Marketing for Strengthening Business Excellence. He pointed out the current scenario in the Indian Business Market with the onset of various Social initiatives launched by Business Organizations as a part of their Corporate Social Responsibility Program. He apprised how the companies are focusing not only on marketing of their Products but also the development of the society as a whole. The lecture concluded with an interactive session between the students and Dr. Jabir Ali. Prof. (Dr.) Syed Haider Ali & Dr. Musheer Ahmed (Associate Professor) also presented their views.

International Corporate Environment

Date :

12-Feb-2015

Resource Person :

C.A. Saif Yaqoob, Managing Partner, Yaqoob & Associates, Lucknow

Summary:

The extension lecture was organized by Department of Business Administration, Khwaja Moinuddin Chishti Urdu, Arabi-Farsi University, Lucknow, on the topic, “International Corporate Environment”. CA Saif Yaqoob, Managing Partner, Yaqoob & Associates delivered this lecture and remarked that learning and corporate exposure is imperative for success is life.