Department of Mass Communication

Dimensions of New Media: Opportunities & Challenges

Date :

25-Mar-2015

Resource Person :

Dr. Mukul Srivastava, Asst. Professor & Incharge, Dept. of Journalism & Mass Communication, University of Lucknow, Lucknow

Summary:

Dr. Mukul Srivastava gave tips on exploring the common day to day situation from a writer’s prospective. He explained that writing requires, patience and observation. He suggested the students to go through e-papers available on the internet, which are easily accessible new through smart phones. The practical session kept students engaged as Dr. Mukul Srivastava introduced the students to the world of blogging & gave practical training on creating their own blog. The programme concluded with the vote of thanks delivered by the programme organizer Ruchtita Sujai Chowdhary, Incharge of dept. Journalism and Mass Communication.Dr. Tanu dang, Dr. Rakesh Nigam, Mr. Kazim Rizvi has co-operated to make the programme a grand success. The programme was attended by the students & teachers of several other departments of the University also.

How to Broadcast Wonders of Science

Date :

02-Mar-2015

Resource Person :

Dr. Nimish Kapoor, Scientist & Incharge PR, Vigyan Prasar, Dept. of Science & Technology, Govt. of India, Noida

Summary:

Dr. Nimish Kapoor, stated in his lecture that the news related to Science is not getting complete coverage and footage in the media. He motivated the students toward writings related to science communication. While emphasizing upon the vocabulary and the spoken word language he has also given tips for media writing. He stressed that while writing for science communication one should also generalize the terms and concepts to the audience .He revealed that both electronic and print media need some space for science related topics and issues. The interactive session and hands on training provided by the science communicator was thoroughly enjoyed by the teachers and students. At the end of the Programme Department Incharge Mrs Ruchita Sujai Chowdhary has presented a Momento as a token of Respect and gratitude. Dr. Tanu Dang delivered the vote of thanks and Dr Rakesh Nigam and Mr. Kazim Rizvi has reported their presence along with the students.

Radio Becoming r@dio : Convergence, Interactivity and Broadcasting trends in FM

Date :

03-Feb-2015

Resource Person :

RJ Prateek Mehra, Red FM, Lucknow

Summary:

RJ Prateek Mehra discussed the changing trends in FM broadcasting in the present scenario. He motivated the students to enhance communication skills for opting the field of Radio Jockeying and News Reading. He also underlined the importance of community radio to empower the underprivileged persons at grass root levels for social development.
During the question answer section Prateek gave solutions to the student queries. He also discussed about the opportunities available in the rising field of FM radio.
Before the commencement of the lecture, Mrs. Ruchita S. Chowdhary, Incharge of the department gave a plant as a token of gratitude to Prateek. At the end of the lecture, Dr. Tanu Dang delivered the vote of thanks and expressed gratitude to other faculty members Dr. Rakesh Nigam and Mr. Kazim Rizvi for their cooperation and help.

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Aesthetics of Visual Communication with reference to Still Camera

Date :

27-Nov-2014

Resource Person :

Mr. Atul Hundoo, Chief Photo- Journalist, I-Next, Lucknow

Summary:

Mr. Atul Hundoo, introduced the students to the aesthetics of visual communication and photo journalism by stating that ‘Photography has a Universal language’ and people belonging to different cultural and linguistic backgrounds can connect with each other through this medium. He remarked that to capture a beautiful image, the photographer should first create a frame in his mind and then proceed to click the photograph. In his lecture he touched upon several pertinent issues of photography like handling of the camera, selecting life themes and the role of a photographer as an interpreter of different perceptions. He also highlighted the different techniques of composition he urged the students to develop an eye for photography. He also stressed that with the availability of user friendly technologies now easily accessible through mobile phones, has enabled students to have creative interacts every minute of the day. By reminding the audience that a meaningful photograph is document of proof and does not require any attraction.
The interactive session and hands on training provided by the photography expert was thoroughly enjoyed by the teachers and students. Although the focus of this extension lecture was to enhance the photography knowledge and skills of the students and also to keep them abreast with the latest technologies in the area of photojournalism being used in the media organizations. The program convened by Assist. Prof. Ms. Ruchita Sujai Chowdhary was well attended by the faculty members and students of the University.

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